Time flies when you’re having fun, except… July 6, 2013Posted by mattfarmer in books and reading, Writing Group.
Tags: day job, Matt Farmer, Matthew Farmer, procrastination, writing procrastination
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According to my log, it has been close to 2 months since last I wrote here. I think I am seeing a trend. I am scheduling things, planning things, and then letting them slip. I plan on doing a regular blog here, once a week on a Wednesday, and a business based blog on my website once a week. I plan on releasing a newsletter once a month. In all three cases I have let myself slip. I have my reasons, but when you take a step back, perhaps i need to say to myself- no more excuses?
Well, let me look at these excuses.
This blog? I have been particularly busy in the 2 months since April. I have made the transition from scraping a living, to break even and into the black. I picked up 7 clients in 2 months, who want regular social media from me. Plus the odd job here and there. I am now working on my time management so I don’t get overwhelmed with just 7 clients, and I can handle even more, and this is working. But the process to get there did steal time away from other writing.
The newsletter? In the month of June, I attended 2 funerals- one for my grandfather, and then literally 2 weeks later, for a refereeing mentor, and father of one of my good friends. Both of these events threw me, I must be honest. I would start to write and just not be in the mood. I have not been in the mood before and broke on through, I believe this has been something I have gained this year- being able to write, for my job, even when I didn’t want to. But this was different. And people I knew were sympathetic to me, and understood why I stopped and lay down for a while.
Maybe it is a mid-season slump. The second act in a three-act play which will pick up in the final third. I think this may be the case. That stunned moment when lots of good things happen to you, mixed in with a couple of real bad things. Then you get yourself back on the metaphorical horse, and get riding again.
I wrote about 10k words of my novel in this time. That sounds like a lot, but it was all done in a two-day moment of clarity. Other than those 2 days, it has continued to be relegated down my list of things to do. It was a year ago that I released the first book. I said I would get the second book out by now. Wow, letting the fans down.
So, I think I came into this blog to put it out there that I have not kept up my end of this bargain I have made, but I recognise it. So, just before the end of the second act, a spark of hope will appear. Could it be? Could he really?
Stay tuned to find out….
Tags: day job, Matt Farmer, Matthew Farmer, writing habit, writing inspiration
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I may have alluded on here before that I get very excited about people who want to work with me, who want to hire me as a writer. However, it seems those who would like to, seem to peter out, and not actually want to. Money pressure, not being ready, wanting to do it themselves. Despite a history of this happening, I still get excited.
I do realise that it is a part of the sales process, following up, keeping them keen and interested. I also realise that the sales part of the entire process is one of my weak links. Talking to people, getting them excited and interested, doing the writing and researching content, these things I am great at. The sale? The fishing and keeping them on the hook? Not so much. The writing genes were given to me by my father, but apparently not his awesome salesman genes. But, this is something I am working on, trust me.
Any way, at the end of April I signed up a social media client, ink on the dotted line. We sat down, planned out the first 3 months of marketing, looked at what would be happening in the real world which people would like to know more about, what content I will be producing, how I would check with him that it is all good. And off I went.
I GOT A CLIENT!
I say this in such a way for a reason. Yes, I got a client. It is not surprising, since I have a few ready to sign on, I do know what I am talking about and doing, but the fact they said YES to me, got me REALLY excited. While we were out and about that weekend my wife was amazed, and slightly annoyed, at my energy levels bouncing around like a freaky mix of small child and adorable puppy. I was extremely happy and, validated, I guess?
So, while I was in this space, I wrote 8000 words of my novel. I wrote tag lines and company titles for another client, checking URL availability. I wrote an article for a magazine, started down the path of an awesome collaboration with some skilled people to help micro and small business. Not that I wouldn’t have done all those things anyway, but the zeal with which I achieved them, just from signing up one client?
I’m not a physicist, or a mathematician, but I think that maybe the ration of energy in and out might have been off. Or, I had a lot of stored potential energy which just needed a release.
This experience has made me think though. If I could somehow apply the rules and structures of a Professional Writing Client, and apply it to my novel writing, how quickly could I whip that thing out and to my editor?
Following on from that, I have had a lot of conversations this month about writing. How to write blogs, what writing works in which forum, how many words does an article make, how to re-purpose content. Crazy ideas for cyberpunk stories with organic hardware smuggling. Sometimes it is a good thing to sit and just throw crazy ideas out there. Like the Daily Pages from the Artist’s Way, you get all that crazy out there, and you settle down into the awesome.
My thoughts about Iain M Banks April 5, 2013Posted by mattfarmer in writing.
Tags: writing habit, writing life
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“I have cancer. It started in my gall bladder, has infected both lobes of my liver and probably also my pancreas and some lymph nodes, plus one tumour is massed around a group of major blood vessels in the same volume, effectively ruling out any chance of surgery to remove the tumours either in the short or long term.”
Reading further, he proposed to his partner, if she would like to be his widow. They married, quietly, in March, and are now traveling around visiting friends and family. He says he is unlikely to see the end of the year, and the doctors give him months.
I am knee-deep into The Algebraist, a present given to me by a friend at Christmas because she knows I love Iain’s work. My friend’s biggest fear was that I might already have the book.
This news of Iain’s pending demise saddens me. I am really affected by it. Someone reminded me we lost Anne McAffery recently, and while I am sad for the literary world over her passing, I, I don’t know. It seems because her passing was quick, and not announced ahead of schedule, it has not affected me as much as reading this man’s account.
This foreshadowing by Iain, has me thinking- is it better to know? Or is it better to be surprised? If you had the chance to tie up all of your loose ends and say goodbye, is that better?
There are people who would say that it is better to live life to the full so when you do pass on, you have left nothing behind. My best friend was like that. If he wanted to do something, he’d do it. He certainly lived life. He wanted to work and travel overseas, and he did it. Skiing in Europe? Sure! Live and work in London? Why not? He was in Johannesburg, working, and we were chatting. I was telling him he totally had to go to Capetown, climb Table Mountain, bungee jump, take a trip along the Garden Route, and drink some wine. I do believe he was going to book a week’s leave and do it.
Just hours later, to everyone’s surprise, he had suffered from an aneurism.
Now, I cannot compare the sadness I feel at the pending death of Iain and that of my friend. But, in times like this, it is a thought that passes through my mind.
As a writer, I value my brain, my mind, the creative muscle between my ears that has been my best friend and refuge for a long long time. When I read about Terry’s wish to die, at his own hand before losing his mind, I understand that. If I lost my mind, if it were to go on me? It is one of my biggest fears I have. I think I would rather go, than remain with a mind that was gone.
I don’t drink much. I enjoy beer and bourbon, don’t get me wrong. But I can tell, after 1 or 2 drinks, my mind kicks back into neutral and just idles. And I don’t really like my mind being idle. I am so used to it running at hundreds of miles per hour, that when it slows down from alcohol, I can feel it. And I don’t like it.
Having this conversation with a friend, about my fear of both losing my mind to dementia or Alzheimer’s, or having a fully functioning mind but trapped in a body which didn’t connect, brought to the topic of zombies. She told me that, she has the same fear, and it is why she fears zombies the most. And they are my fear as well. Of all the horrible beasties out there, zombies are my least favourite. I have said that it is the humanity of it, I guess. Seeing people who used to be people, it disturbs me? But now, perhaps, another level, another reason I don’t like them, has been revealed. My fear of losing my mind and becoming a mindless zombie.
I have declared? Accepted? Finally figured out that, the thing I am here to do, in this life, is write. Oh sure, I will do many other things, but I am a writer. And, if the one thing which makes me do that thing I feel I am best at, is taken from me? What else would there be?
Busy is as Busy does March 27, 2013Posted by mattfarmer in writing.
Tags: copywriting, day job, Matt Farmer, Matthew Farmer, novel, steam punk
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Today has been a very busy day for me. Good busy, very good busy, but darn it to gosh! A client meeting in the morning, discussing a social media content package, plus and information pack of what I do so they can on-sell it to their clients who would also like social media.
Then a meeting with my business coach, where we talked about 48 hour goals, fortnightly goals, planning and such, building products for me to sell, marketing me. I know I have written before about taking myself seriously, but getting coaching about my writing as a BUSINESS, and changing how I think about myself as a writer, as a business, is making me take myself seriously again. Hard to explain….
From there I went and spoke to another client, a law firm, about doing social media and training and writing articles and blogs. Good client interview, they really challenged me and I mostly was up to the challenge. Some technical knowledge I couldn’t be perfect on, but, I left them convinced I know what I am doing and can really help them. Of course, there are discussions to be had, but, positive.
I am looking forward to writing for these people.
This evening I attended a networking event. Not such a great event. Not formal networking structure, no selling to each other. I need to sell myself to you, so you can then sell myself to someone else. That is networking, surely. Anyway, a speaker asked- why are you in business? And I answered- because I am good at what I do. Two people whom I have done work for before both said- yes you are.
That made me feel really good. Add this is why I want to work for more people. Yeah, the money would be good, it would relieve a lot of tension in my shoulders. It would allow me to do more and achieve more. I would be able to invest in me, my business and my relationship…s. But it would also allow me to write. A simple little thing, surely. If I get to write for these clients, on a regular basis, then I get to write, on a regular basis.
But, hang on Matt, don’t you have a novel you are writing? Can’t you write that on a regular basis? Well, yes I do, and no I don’t. I have been regular in the past few days, but when I promised to get it done by the START of March and it is near the END of March? It kind of implies I’m not writing on it regularly. I would love to, but work writing prioritises, and then tonight, I don’t have the brain power to get into character.
Writing is what I am good at, and to be given the chance to do good writing, regularly, would be absolutely awesome. And not for myself, but for other people.
Speaking of my novel, sorry, late call there on the segue-way, my editor has Acts 1 and 2. Did a quick word count, Act 1 is only 24 500 words, Act 2 is nigh on 50k words! A little bit lop-sided, but, the acts end where it feels natural. And the current Act 3? That is sitting at 13k, more or less. So a big middle act. I hope you went to the restroom at first interval.
Once Act 3 is finished, even while it is being edited, I will then engage my cover designer. She likes to read the book to get a feel for it so she can craft the cover better. So, it is moving, it is building steam. Joke there, did you see it?
Not writing helps with the writing… March 12, 2013Posted by mattfarmer in writing.
Tags: copywriting, Matt Farmer, Matthew Farmer, writing habit
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That may sound like an excuse to not write here, because I haven’t. But actually, it is something I am learning about the business of writing. Taking time away from doing the writing, to plan what I am to write about, actually helps when I get back in the saddle to tap away at the keyboard.
As a freelance professional writer, I am finding there is a lot of writing to do. Off the top of my head is this blog, my new blog, which you can find here –> … finishing off my novel (Still a work in progress), writing a newsletter, two newsletters, actually. And I have been editing some friend’s work, and, stuff.
However, through all of this, I am being coached by a business coach. I’ll give him a shout out, because he is really making me shift the way I think about things, about myself as a writer, and as a business person. I am slowly re-wiring my brain. That is his Facebook page. Go and like it, freak him out with all that attention.
But one thing he is getting me to do is look at the year, to plan things. In an effort to put a little bit of a divide between my professional and personal writing hats, I have launched a new weekly blog, and I am refreshing my monthly newsletter to be more business focused. To do this, I have divided the year up into quarters, with most of the 1st quarter used up, it gave me the month of March to get a run-up to the rest of the year. So, I thought of 3 BIG topics to talk about, then broke them down into 3 monthly lots, and then weekly topics to write about. I have the next quarter all lined up with topics about Social Media. I don’t have to sit at the computer and think- what am I going to write? Because I look down the list of what hasn’t been written yet, and off I go. It has made me more efficient, and actually makes me start to write sooner.
What else? Well, when writing projects crop up, they get scheduled into my day, so I know what I am to be writing and when. Tonight I did have here to do my personal blog, really I did. And here I am. I also have an hour or more worth of novelling to do, but considering the heat, that might get rescheduled.
Tomorrow I have to create a presentation about social media, work on a 1500 word article, and a copy writing proposal.
Another thing which I have noticed makes me work, is giving myself a deadline and announcing it. I announced that I would have my novel FINISHED by March. It didn’t happen, but I did get Acts 1 & 2 to an editing stage. My editor has Act 1, and by the time she nears the end of Act 2, I will have the book finished, and it will seem as if I had the book finished for her in time. Smoke and mirrors
Trying to change the way your mind works, after so many years of working in a certain way, is a difficult task. But I am slowly seeing the benefits of this change of thinking, of planning more rather than going off by the seat of my pants. I should have know, really. My first couple of Nanowrimo novels I ‘pants’d’ them. But when I hit my sci fi epic, I put a lot more plotting and planning into it. And now I declare the month of October to be my month of Plotting and Planning. And I have found the quality of work I produce to be remarkably better.
Oh, and I think in April, I will have a new book cover design to show off. Shhh.. don’t tell Scarlett. She doesn’t know I want to hire her yet
Happy 3 years to me! Now bring me cake… February 19, 2013Posted by mattfarmer in Copy writing, writing.
Tags: day job, Matt Farmer, Matthew Farmer
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WordPress tells me I have been at this blog for three years now. Time flies, I must say. I took a quick look at what I was doing three years ago in my first blog post, titled Commitments to Writing. I had just started my IRC based online writing group- Wednesday Night Writers. That group no longer exists, sadly. I quite enjoyed it, it made me write some good stuff. But, people move on.
Actually, I have only written one short story since then. My mind and writing has shifted to the longer prose of novels, and to building my copy writing skills and business.
My latest novel, South of the Border, I declared to my editor that it would be finished by the end of February. Since I have announced to someone, and to others, and now you, my MASSIVE fan base, that the first draft will be finished in, woah, 9 days, I am now accountable to that. I have just finished Act 2, which is good. So I now have 9 days to write the massively climatic battle and lead into book 3. Sure, I can do that.
News on Book 1- The Girl From Out of Town, it has been formatted, and the cover worked for a print version. I am just waiting on some cash to grab some ISBN’s, and to figure out the US tax requirements. So soon, I will have a print novel, in my hot little hands. It is not a quick process, but it is a process nonetheless.
And on the professional front? Well, I am in that freelance trap of doing work and having clients be a little lapse in making payments. It is a struggle, and a stress, to be honest. You want to do your best for clients, but it is tricky not to bring a little bit of stress with you into each job when you think- can I afford to do this? I am sure that in a month’s time, when I have 10 clients under my belt, 5 websites, numerous blog posts and brochures, I will look back at today and think- wow, how close was I to the edge?
And further to my professional writing biz, I made a judgement call last week. I have a newsletter – Matthew’s Writing Snackbox. It was my little monthly newsletter with news on writing, character development, a real mix of tastes and flavours, as per the title of the newsletter. But it did not have a direction. So, I need to tighten it up and focus it more. I have decided it will be more focused on copy writing, marketing and such, to be a real valuable source of information to clients and people who want to write, or want some tips on how I do the things that I do.
And what about the rest of the cool stuff I find on writing which I included? Well, as someone said- isn’t that what your blog is for? Isn’t that what your Facebook is for? So, yes, I will source the same material, the same content, but divide it up into work and pleasure, if you will. So much happens in the world of writing, and I want to share as much as I can with people.
So look out 2013. This is the year I change things up, write stuff, become successful, and, STUFF!
Lightning in a bottle February 5, 2013Posted by mattfarmer in writing.
Tags: creative writing, writing, writing habit, writing inspiration
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When I am inspired to write, by gum I am inspired to write. I am into dreaming, remembering my dreams and interpreting them from time to time. I love dreams, and hate them too. Last week I had a night terror about a gang of kids trying to kill me in a gym locker room. I ripped myself out of that dream and refused to go back to sleep because I knew I would go back into the same place and get beat on. It is also in my dreams that I get to hang out with my best friend, who passed away a little over 4 years ago. And yes, we were hanging out on Sunday night. He was drunk trying to get me into a night club, but because my clothes weren’t right, I was not allowed in.
But that is not what I was talking about. Both on Saturday night and Sunday night I had epic dreams. One involved being immortal, buried alive and then chasing the guy who tried to murder me 5000 years into the future, traveling at the speed of light to other planets and such. And the other dream was an alien invasion, survivalist, time-traveling dream. Both were awesome.
On Sunday morning I came to my computer and wrote my dream down. In 10 minutes I had 1500 words written down.
On Monday morning, same thing, I transcribed my dream down. Again, 10 minutes, 1200 words.
I am blown away by being able to crack out 1500 words in 10 minutes!
And then I look at my novelling, and how it crawls along at sometimes 2000 words a day. I have written for three days straight, but the impetus of the novel has totally dropped off. I think I need to spend a day doing nothing but novelling, away from the internet. Or, get the work writing done in the morning, and then take the afternoon off. See if I can repeat those epic stats of 1500 words in ten minutes. 9000 words in an hour? Damn.
I know I have had moments of inspiration where I have written LOTS. I would love to be able to bottle those moments, or some how put myself into those moments. Perhaps there is.
Or, perhaps those moments of inspiration are for dream recall, poetry and short stories, and I should keep the novelling as though I am running a marathon.
Viral Marketing. (That’s an ad?) January 25, 2013Posted by mattfarmer in Copy writing, writing.
Tags: copywriting, marketing, Matt Farmer, Matthew Farmer, old spice guy
There are two forms of marketing which are very effective, and yet very hard to pin down to a strategy. One is guerrilla marketing, and the other is viral marketing. Lets have a look at viral marketing.
Viral marketing is when an idea, a video, or a tweet, or a picture, is circulated around the internet at the speed of thought, exposed to millions of people, and remains in the social consciousness for a long time afterwards. Just think of the ‘Old Spice Guy’. The commercial first aired during the 2010 Superbowl in the USA. The ad, on you Tube, had close to a quarter million views in the 2 hours after the Superbowl, and was increasing 100 000 every few hours after that. The ad was so well thought of, it even garnered positive responses on 4Chan!
Following on from the success of this, the marketing company behind this viral hit then had a 2-day marathon of video responses to questions raised on Twitter. Again, this was a huge success. Responses came back to the twitter questions with amazing speed and hilarity. The company earned nearly 11 MILLION video views, 29 000 Facebook fans and 58 000 new twitter followers. And, to hammer home the point of the viral marketing aspect, and how popular it was, the actual Old Spice product was barely mentioned in any of the video responses.
More recently, Dick Smith has been the fortunate recipient of viral advertising. A funny, tongue-in-cheek ad he created for Australia, playing off his name, encouraging everyone to eat his Australian made products, or, ‘eat dick for Australia day’, was banned from prime time early evening TV because it contained potentially offensive material.
This news hit the internet, and almost immediately people were posting links to the ‘uncut and original’ ad on social media. Dick had interviews on talk shows, and on Sunrise, the hosts even congratulated him on having his ad shown on their show for free.
There is, of course, a formula to viral marketing. But, it is a formula whose ingredients are volatile and may not mix well. You need the right balance to make it work. You may have seen companies try and build a viral marketing campaign and fail. One of the best (or worst) examples was when the Chevy car company in America, opened it’s advertising space for people to make their own commercials for the newly launched SUV, the Tahoe. You could choose from different clips showing the vehicle doing, SUV stuff. You could run them in any order, have inspirational music, and then put your own messages up there.
You can possibly imagine the result when The Internet had finished with this marketing campaign. If you would like some help imagining that, have a look at these great examples – Great Padded Cell, or this one, encouraging you to Murder Your Family , language warning on that second one.
A viral marketing campaign, as I said, has a formula, but is not something that you can force, crowbar into popular culture. You need a reason for people to share it- an emotional connection, a ‘what the…?’ reaction, something is really funny and witty. You need the call to action to be subtle (depending on your message). That call to action can be to actually share the video, or as in the case of ‘Help for Paws – how and iPhone saved the lives of 5 puppies‘ the call to action is obviously- donate NOW! And, you need a good story to go with it. It needs to be compelling, hold your attention and make you want to watch all of it.
Guerilla Marketing (What did I just see?) January 25, 2013Posted by mattfarmer in Copy writing, writing.
Tags: copywriting, marketing, Matt Farmer, Matthew Farmer
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This is one of those phrases which, ironically, is hard to pin down to a definition. It is not Viral Marketing, which we will look at in a future blog post, it is more having your brand seen, often in sneaky and cheeky ways.
How many times have you seen a bunch of guys, painted up and chanting at a sporting event? If you are in the crowd, you are looking right at them. If you’re watching TV, chances are the cameras have focussed on them during a lull in play. What if those guys were wearing something with your brand on it? Not blatantly out in the open, but some branded shorts, or a flag in team colours and your company’s name on it? Suddenly, your brand name has reached millions of people, depending on the sport, and you haven’t had to pay a cent in sponsorship money.
Have you ever seen large golf umbrellas at the 18th hole on a PGA play off? The camera shows a vision of a professional golfer, concentration etched on their face. And in the back is an umbrella, in distinctive colours? You see a red umbrella with a swirl of white you think- cola. If you saw an orange umbrella with a white arrow? FedEx. Was there an actual paid commercial for either of these companies? Probably not.
There is a trick in making sure you are casually sitting where the camera will see you in the background. If you see a reporter on the street, standing behind hem but in the line of sight of the camera, with a logo visible, and there you have it. Or, as I have often seen on the morning breakfast shows, the windows which open on to the public, so you can see them live to air. Well, the people on the other side of the camera can see you too, waving and on your mobile phone. So why not take advantage of that and have a sign, a colour scheme, a printed t-shirt?
A fantastic example of guerrilla advertising was during the Sydney Olympics. The Triple J radio station held a competition – Beat The Drum. If you could get their Drum logo show to the widest audience possible, in a legal way, then you would win your rent paid, for a year, or all your bills paid for the year. The winner was a person who had seats right behind the medal podium at the swimming. Every time athletes stood there to get their medals and sing their national anthem, there was the Triple J drum logo.
Triple J paid nothing for the campaign, and trust me, there were plenty other attempts to get the logo out there. A woman on the Sydney foreshore with body paint; signs on busy freeways; costumes at rock concerts. Sure, there was a cost in the prize, but to have so many people getting their brand and logo out there?
It can be hit and miss, but if you can pull off an ingenious, subtly, but telling guerilla marketing campaign, the money made for very little outlay, could be significant.
Guerrilla marketing gone wrong, with this man arrested at the 2004 Athens Olympics
Motion Sickness on the rollercoaster of writing life. January 10, 2013Posted by mattfarmer in writing.
Tags: copywriting, day job, Matthew Farmer, self-esteem
I thought long and hard about writing this here, but then I thought- this is a blog about me as a writer. I am an author of fiction, I am a professional writer with clients whom I write for. But all of this is my writing experience, which is why I started this blog. I won’t mention names, since they are irrelevant when it comes to my experience, or my impact of their actions upon me. But those of you close to me, will know whassup. Yes, I just used the word wassup.
In one week I have crashed, and then risen, in regards to what people think of me as a writer. With the support of family and friends, and wife, I chose to become a full-time professional writer. The thing I had been quietly telling people I was good at, I chose to actually tell the world- I am good at this. Writing is my passion, it is what I am here to do.
This decision was scary. The past mumblemumble months have been scary. 2013 is looking to be awesome, but, it hasn’t happened yet, so it is still scary. Having less than $100 to your name but still having to write STUFF, can be a very scary, soul-squeezing thing to do.
So, this week I was following up on a job. I have had some good leads of late, creative people who have a job, and need to hire a writer. It’s an agency model, but in miniature. I like it. A friend tells me I would be perfect to work in an agency, so this is, kind of, like training wheels. I think. Hmm, metaphor went a little screwy there.
Anyway, the project lead is unavailable, and in my puppy-dog-like keenness to get the job completed and make client happy, I rang him directly to obtain some feedback about a revision he had asked for.
Now, before I go any further, let me just say to those playing at home – this is not a wise idea. You only ever liaise with the person who hired you. If someone comes to you and says- I need help with a current job, you only talk to them. If a client hires you directly, you speak to them. Never cut out the middle man. But, I was keen to impress. Let me continue.
It was a brief conversation, however, as the gentleman said to me- “In short, I don’t like it. Either the brief you were given was not very clear, or you’re not very good at what you do.”
I ended that conversation quickly, assuring the client that I would speak with my guy when he comes back from break, and we will fix whatever, something, thanks, bye. That statement ripped the guts from me. I was left utterly stunned and literally shaking. No one, ever, has told me ‘to my face’, or ear, in this case, that I was possibly not good at what I do.
I took a HUGE leap of faith and risk to be a freelance writer because I had finally nutted up the courage in myself to say- you know what, I am good enough for this. And then suddenly, in … eight words, I am floored. My whole world is suddenly in chaos. What do I do? I’m not good as a writer? Does this mean I will have to go back to retail? Customer Service? Work my way up through office admin to a level of middle management and be a slave wage office monkey and OH MY GOD! (No offense intended to those who are in the white-collar work force. This is my brain going nuts, not my actual opinion.)
The first thing I did was ring my dad. Hey, I may be (mature age) years old, but still, I had to ring my dad. I then found a couple of people online and went- this guy just said stuff! I then had to go for a walk, which rid me of the jitters, but I still had that hole in my heart. I then had a slouch on the couch with my wife, and started to feel better.
All of these wonderful people reassured me that I am a good writer, and it is possibly something to do with the brief, or the client might not be clear about what they want, and when they saw what they DIDN’T want, lashed out at the person who produced it, without possibly taking time to think of constructive feedback, etc etc By later that evening, while not back on the horse, I was tentatively leading it around the corral and waiting for the right time to possibly get back in the saddle while no one was watching.
The next day dawns upon my world. I am still doing work, finishing up the edit and proofreading of a book, re-writing an awesome ‘about us’ page for a client, who is linking his staff to super heroes. I like it. I keep the basic structure of the piece, get some grammar into it, put some ‘superhero words’, like POW and FLASH and .. stuff, into it. I then wring my hands for an hour or so because of what was said the day before.
NO! I will get this out there, I cannot stop everything I am doing, because clients have asked me to do work! So I send it to this gentleman. And his response was – “I love it! Great work! It has my ideas but reads like velvet!”
Bad experiences will happen, I have been told this, and I have experienced this. But, looking at the statistics, more people say I am a good writer than those who say I am not. But isn’t it interesting how easily someone can be affected by negative opinions of themselves?
As I write this, I still have a lot of work lining up to do. I am still a little shaken, and will be for a few weeks, until I get back into that rhythm of writing, back into my comfort zone. The job for the person who thinks I might not be very good, is still to be reviewed and completed. So, I am not ‘there’, yet. But, I am hardier than I have been in the past. I am closer to the ‘fuck you I so am totes an awesome writer’.