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Looking back on 2012… December 31, 2012

Posted by mattfarmer in Uncategorized.

It is the end of the year! It wasn’t the end of the world, which is a good thing, because I know the next year for me is going to be awesome, and it would be a shame if it had ended.

And the year 2012 has been alright for me too. I will try to be chronological, but that goes against the logic of my brain, and I can’t remember everything anyway.

In January I was riding high on the fact I had a 94k word novel. I was determined to release it by February 14th! I had artwork designed with that very thing in mind. I had editors read it, but dear me, I underestimated the length of time required to edit, re-write and get it polished! So, I compromised and had Act 1 ready to go on February 14th as a tease. I got a LOT of good responses from people who read it.

But what I liked a lot was Scarlett Archer telling me that I needed to re-write this, that I NEEDED to finish the story, because it was a fantastic story and people needed to read it.

What I also learned so early in the year was that sometimes you needed to gut your work, admit that something didn’t work. Even if it is many words of text, you have to make the hard choice to edit. In Act 1 of my story – The Girl From Out of Town, Navarr and Mizzell originally go to the Royal Ball, upon invitation from the Prince. While there they are found by agents of the Cabal, and there is a fight, a chase, and it heads to the docks where they hide, and then convince Truen to let them on to his ship. It got my characters where they needed to go, but it just didn’t work. Cutting that all out, making them go to the ball at Navarr’s work, where they get discovered and flee, then a major fire fight at the docks in which they are flung, near dead, onto a fleeing ship? Far more cool.

2 complete re-writes, consultation with a genuine cover designer, who now works for Amazon (I know someone cool in the book world…), IT troubles with both Smashwords and Amazon, but, I released my first novel to the world, on July the 3rd. It was meant to be the 1st, but yeah, IT issues. But…. PUBLISHED AUTHOR! I think I am supposed to get a tattoo now. Sales have not been as astronomical as I thought they would be, but they are there. People I know, and people I DONT know are reading my book. That is a very cool feeling.

Professionally I re-branded myself from Matthew Farmer – Copywriter, to Wonderdog Writing Solutions –> Print

I discovered trying to explain “copy writing’ to those who were not too sure was not as easy as I thought. However, a writer? That made more sense. Do you write this? Yes, yes I do. Do you write tenders? Yes, a successful tender for l-markperry, if you don’t mind. Do you write brochures? Yes, indeed I do, how about this noni_young_logo, or this cvc logo small ? Have you written a book? Yes I have –> mattfarmer_gfoot_front_final_2.

I gained a Business Coach, who is making me see writing as a business is not as scary and hard as I thought, all I need is a direction, a goal, a dream, and to stick to it.

Through this year I have discovered there are more people out there struggling as a writer than I thought. More people who are scared of it, and yet, give it a go anyway. There are people out there who are braver than me and publish themselves, put themselves into the glare of the internet, with abandon! And then there are those who should be doing it, but don’t have the courage.

The second kind of people? We have found each other, formed a support  group, and are going forward, with pom poms and cheering from the rest of us!

I have found a “partner in crime” for my writing. We are going to collude and champion each other, keep each other honest and on the path of the quill and ink.

I have also discovered that I still enjoy writing. I am not writing creatively as much, not so much prose, but that is because I am being creative with my writing in a business sense. The new year is bringing me a swathe of websites, articles and brochures to write, and I must be differently creative for each one, for each client. How can I best express to customers the value of this company, and this company, and this one over here? Three different entities, with 3 different styles of language, all wanting to say the same thing – in the field of X, I am an expert, and you need to do business with me.

I enjoy the challenge of a creative writing assignment, amazing people with it, and then being able to move on to something completely new.

And I am enjoying that my writing is going to take me somewhere. It is going to take me to America. It is going to take me into a creative office space. It is going to take me to different offices, cafes, groups of people. It is going to take me to different opinions and views from people. And, just as importantly, my writing, with prose and novels, is taking me into the skies and beyond.

The biggest thing I discovered about myself this year, is I enjoy being a writer. I cannot do this alone, no writer can. I have the support of a loving wife, and friends who champion me, and believe that I am a good writer, and not in the way of patting me on the back because I am their friend. But because they truly see value in what I produce, they see merit in my advice and my views on writing, and on story.

I believe 2012, for me, was the year I truly believed that I will always be a writer, and 2013 is the year my writing will be bigger, better and take me to more places than I could imagine.




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