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A baker’s dozen June 18, 2012

Posted by mattfarmer in writing.
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I have been counting down to the end of June. At the moment, it is 13 days until July. I have been doing this through the profile picture on Facebook. So far, only 4 people have asked me what it is I am doing. I might have to make it more obvious.

So, 13 days until I launch my book. Is it finished? Gosh no. I will read it in the coming months and years and think- wow, if only I added that. Perhaps I needed to add a scene with a city square so I can include it later. Oh, wouldn’t it have been awesome if I had thought of that…  And it is not finished in the sense that I am just going through the final editing notes. When your editor suggests you write MORE because she wants to see MORE description, well, who doesn’t like to write more? I have this world lavishly coloured in my imagination, and now I get to dip the paint brush back into my mind and dab it on the page again? I just might do that, thank you very much!

So, with the creative side of the book coming to an end, sadly, I am now shifting to the marketing and selling of the book, which is fun in a different kind of way? How do I represent it on the web? How do I get the message out? How do I get the message to lots of people? Where do I sell my book and what do I need to sell my book? So, I am getting the talented  to help build a landing page for my book which ties in thematically with the feel and look of the book as it is now. It will be hosted on my website and then direct you to where the book can be sold. I am also thinking of getting other marketing material from her, but we will see how far the coin stretches.

I am also re-launching myself as a professional writer. I am re-branding myself. While I am, indeed, Matthew Farmer, Copy Writer, I am much more. I have edited and helped re-write a website or two, I have audited a website from a content point of view. I have written a tender document, helped with presentations and report writing, which is much more than ‘just’ copy writing. So I am re-branding myself to reflect this. I am hoping to do this on the 1st of July as well.

BIG DAY, huh?

There will, of course, be related marketing surrounding that, with new business cards, a new-look website and such; promotional and thank you gifts, of which I have been given some great ideas. But, as you know, marketing costs money, but you have to spend money to make money. Well, we will see.

It has been such a busy month, with just under half of it to go. I am going to be full of nervous energy in the coming weeks, and during July it is going to be crazy!

I like this kind of crazy.

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