The end of another writing year…. obligatory review! Part 1 December 18, 2011Posted by mattfarmer in Copy writing.
Tags: copywriting, day job, Matt Farmer, Matthew Farmer
This will be my second last post of the year…. probably. What with birthdays, Christmas and New Years, not many things related to writing will occur. Having said that, I was at a party last night where my copy writing came up in conversation. But about that in a moment.
This year has actually been a big year for me in writing. One of my biggest and scariest, to be honest, in both my creative and copy writing spheres.
Let me talk about my copy writing first.
The biggest thing to happen to me this year was the decision to become a freelance copy writer. I quit my 9-5 regularly paying job, and with the support my awesome derby wife, I embarked on the scary but personally rewarding learning curve that is freelance copywriting. I competed for and won a place in the Australian School of Copy Writing Dream Team 2011. This group has prompted me and pushed me to get me a website, new business cards, a DL flyer promoting myself and join a networking group- BNI Mitcham.
As a freelancer I have created direct email content and an accompanying competition webpage; I have created and polished up a Code of Conduct contract for the East Vic Roller Derby league; I wrote copy for a 3 fold brochure and I have now committed to writing the weekly BNI Mitcham newsletter. I have made some great connections through the networking group and there seems to be a lot of potential in the new year to grow my business. A few people would like me to create their newsletters for them, some would like my help updating and re-branding themselves through websites and emails and hard copy sales material.
What has happened to me in the months since i left my full time job is I am learning the BUSINESS of being a writer. While initially I would give discounted hourly rates because people had not seen my work and what I could do, I was first told- no, charge me your full rate, by one of my clients, and then shown that I have value. My years of experience, my education and my collected body of work, even though someone else might not have seen them, they are there and I do have that value to give as a writer. So now, even if it is a new project, I do charge what I believe i am worth. According to some, this may still not be enough, but I am happy at the moment with what I charge.
At a party over the weekend I practiced my networking skills. Spoke to a couple of people, asked what they did, listening to see how I could help them. Met an engineer who designed kid’s play grounds! How awesome a job that could be. But I also met a personal trainer from a BNI group in the neighbouring chapter. As a BNI member, you are allowed to visit other chapters, as long as they do not have your profession represented. Surprisingly, there is a reassuring lack of copy writers in BNI. We got to talking about what she could offer my group and what I could offer her group. Seems there are a few people in her group who may benefit from a copy writer. So, in the new year I will be visiting her chapter, and others, and spreading the word of ME, copy writer! It was a good little networking experience. We swapped business cards.
I also had another networking event during the week at Manningham Council. Bernadette Schwerdt was giving a talk about copy writing, what it is and how it can help people. This was a great opportunity to meet the lady who is teaching me right now, and it was great for someone with authority to stand up and say- this is copy writing. Then I was able to stand up and say- I can do that for you. I could skip past the definition and get right to the helping you part of my talk. I made a great connect with a e-marketer who admitted she hated writing copy, and was quite relieved to have met me, it seems. 2 good hits in a week.
I also re-opened my face book page. This is where I post updates for my blog, anything copy writing related and novel and creative writing related. Since social media is something I am getting into, setting up profiles, creating content and maintaining, I thought it would be a good idea to show that I have such a page myself. There are many great things to be done with social media, of which I am still learning, such as sign up splash pages, the idea of SUPER FANS, which is an actual term.
What do I want in the new year? Obviously I want my work load to increase. I have made some good starts, planted some potentially strong seeds of growth. But I would like those seeds to grow and bear fruit. I would like to earn enough per week to be comfortable. Some regular work where I have regular clients would be fantastic. Clients who come back to me because of the great work I did for them first time. New clients from outside the BNI 1st tier, referrals because of the good job I have already done. People finding my website and wanting to use my services from looking at my portfolio.
And I need to distribute my DL flyers, and get some work through those.
BIG YEAR ahead! Here’s to making it full of writing goodness!
(Part 2- Creative Writing Year in review, coming shortly…)