Copy that March 30, 2011Posted by mattfarmer in writing.
Tags: copywriting, day job, Matt Farmer, Matthew Farmer, procrastination, steam punk, writer, writing
I dragged myself to the end of a chapter the weekend before last. What I thought was going to be the second to last chapter got filled with dialogue, conspiracy, arguments, and a lot of fluff that a hard-nosed editor would probably cut mercilessly. Ah well. As long as the fluff propels me forward.
However I have put the novel on hold while I do some copy writing. I like copy writing. I know people who say it is dull and boring and stale and what not. But I find that I like it. I have also found that I seem to be kind of adept at it.
I am currently creating some web pages and a magazine ad for an assignment. I am wondering if the part of me enjoying the layout and type-setting is a close relation to the stationary-geek that gets lost in Office Works looking at all the pens and work books and office furniture. They must be related, surely.
I have discovered that I need to learn InDesign though. That would be a handy skill for when my tame graphic designer is not available to help at a moments notice. I like him. He knows this. 🙂
Despite me putting the novel over in the corner under for a moment and concentrating on producing ad-copy, ideas for my Steampunk world keep being born. I have decided to have a second race besides humans in the world now. They have a written language with translates very easily into sign language, they like to scratch a lot and have massive nails to do this with. This detail is important.
Some world design documents and character design documents say that it is sometimes the smallest of details which can set something apart. With this in mind, and the nature of the Mountain People being, not primitive, but hunters and gatherers with big hands, I thought- claws. Why not claws. They can paint them, use them to scratch and scarify their bodies ritually. Dip them in deadly plant toxin and really ruin your day from a tiny scratch. Certain tribes have different scarification, different ways of cutting or pruning their claws to differentiate them from others. So, just that one small idea about nails, or claws, just spawned MORE ideas. I liked it.
My plan for this week, what is left of it, is to polish up the copy and send it to my graphic designer to make MORE shiny, with pictures, tentatively start down the path of ending the sci-fi epic, again. And maybe figure out a political system for my Steam Punk. A quiet week.